FOR PREGNANCY & NEWBORN PROFESSIONALS
Get found by parents who need you most
First Flutter connects expecting and new parents across Australia with trusted local professionals. From doulas and lactation consultants to sleep specialists and newborn photographers — be there when families need you.
Parents discover you through First Flutter's free pregnancy toolkit — contraction timers, due date calculators, feeding logs, kick counters — at the exact moment they're searching for support. These are warm, high-intent leads, not cold browsers.
Parent opens First Flutter app
Tracking their pregnancy or newborn
Searches for local professionals
By category and suburb
Enquires directly with you
Warm lead, right moment
HOW IT WORKS
Be in front of parents at the exact moment they're searching
Create your free profile
Set up your listing in under 5 minutes. Add your services, suburb, qualifications, and a photo. Your profile goes live after a quick review by our team.
Parents find you locally
Mums and dads discover you through First Flutter's tools and directory — right after using a contraction timer, due date calculator, or wake window tool. High intent, right moment.
Enquiries land in your inbox
When a parent wants to reach out, they submit an enquiry directly to you. You get their name, suburb, due date, and message. No middleman, no commission.
WHO WE SERVE
Built for every pregnancy and newborn professional
Doulas
Birth & postpartum
Lactation consultants
IBCLC & peer support
Newborn photographers
Maternity & newborn
Sleep consultants
Infant & toddler sleep
Pelvic floor physios
Pre & postnatal
Naturopaths
Integrative & fertility
Paediatric specialists
Allergists & GPs
Prenatal instructors
Yoga, Pilates & classes
Don't see your category? We're adding new professional types regularly. Get in touch →
WHY FIRST FLUTTER
Everything you need. Nothing you don't.
Hyperlocal discovery
Parents filter by suburb and category. You appear exactly where you work, meaning every lead is genuinely local.
Direct warm leads
No referral fees, no commission, no middleman. Enquiries land directly in your portal with the parent's contact details, due date, and message.
Build your reputation
Verified reviews from parents who contacted you build the social proof that converts browsers into clients.
Reach parents mid-journey
First Flutter users are actively tracking their pregnancy or newborn. They're in research mode and ready to book — not just browsing.
Built for Australia
Australian-first platform. AUD pricing, local suburbs, ASCIA guidelines, Medicare context. Built by Australians for Australian families.
Discovered inside a trusted app
Parents find you inside the First Flutter mobile app — the same place they track contractions, log feeds, and count kicks. You appear as a trusted local recommendation at exactly the right moment in their journey, not a cold search result.
Your dashboard
142
Profile views
8
Enquiries
3
This week
Recent enquiries
Emma S.
Berwick
2 hours ago
Sarah M.
Cranbourne
Yesterday
Amy L.
Narre Warren
3 days ago
Simple, transparent pricing
Start for free. Upgrade when you're ready.
Free listing
$0 / month
Always free, no credit card
- ✓ Basic profile page
- ✓ Suburb and category listing
- ✓ Enquiry contact form
- ✓ Listed in parent search results
Featured listing
$79 / month
Cancel anytime
- ✓ Everything in Free
- ✓ Priority placement in search
- ✓ Photo gallery (up to 6 images)
- ✓ Direct booking link
- ✓ Profile views analytics
- ✓ Featured badge on listing
- ✓ 30-day money back guarantee
30-day money back guarantee on Featured. If you don't receive at least 5 new enquiries in your first month, we'll refund you — no questions asked.
Be one of Melbourne's founding professionals
First Flutter is launching in Melbourne and we're personally selecting our founding directory of pregnancy and newborn professionals. Early listings get priority placement as the platform grows.
Priority placement
Founding professionals are listed first as new parents join the platform — before any paid Featured listings go live.
Direct from the founder
You'll deal directly with AP, First Flutter's founder — not a support ticket. Your feedback shapes how the platform works.
3 months Featured — free
The first 50 professionals to join get 3 months of Featured listing included at no cost. Priority placement, photo gallery, and analytics from day one.
Free forever. No credit card required. We review every listing before it goes live.
Ready to grow your practice?
Join First Flutter today and start connecting with expecting and new parents in your local area. Free to list. No lock-in. Cancel anytime.
Currently serving Melbourne and surrounds. Expanding to Sydney, Brisbane and Perth in 2026.